Advertising
Futura Collective
Project Description
Futura Collective is a female-led and owned advertising agency based in New York City. The name is most definitely a nod to the venerable font, with which the company shares core characteristics: strength, clarity, and focus. In collaboration with Futura Art Director Alessandra Peralta and animator Matt Westrich, to bring the founders’ ideas to life.
This project’s largest challenge—the homepage animation—required a combination of assets in GSAP and .mp4 formats. These needed to work together with precise timing to give the appearance of a single animation. This allowed us to accommodate clickable design elements that would have otherwise not been possible with video alone.
Skills
Web design
Design integration
Front-end development
Custom CSS
Custom animation
Animation integration
DNS
Dynamic content
Custom forms
Tech
WordPress
Elementor
GSAP
Custom Post Types
Rank Math SEO
Google Analytics
Google Search Console
WP Mail SMTP
A broadly-skilled senior-level technology professional, my career features multi-disciplinary roles in numerous industries including internet search, online retail, staffing, advertising, beauty, manufacturing, and nonprofit.
I pride myself on leading with curiosity, mutuality, and transparency, essential components of a competent—and ethical—practice. No agency bureaucracy, no outsourcing.
I especially like working with solopreneurs, and small to medium-sized businesses and nonprofits.
contact: info@siyg-corp(dot com).